INTERNATIONAL BUSINESS GAME Intercultural creativity among peoples of the Atlantic zone
This is a student project run by one or more professors from each participating institution. The project consists to imagine and implement an intercultural event, presenting the cultural characteristics of all the Atlantic peoples. The event should also serve to market the Atlantic region as a maritime and coastal tourist destination and academic.
The universities or business schools which can participate:
- Brest Business School for France
- Waterford Institute of Technology for Ireland
- Cardiff Business School for Wales
- Napier University for Scotland