INTERNATIONAL BUSINESS GAME Intercultural creativity among peoples of the Atlantic zone

This is a student project run by one or more professors from each participating institution. The project consists to imagine and implement an intercultural event, presenting the cultural characteristics of all the Atlantic peoples. The event should also serve to market the Atlantic region as a maritime and coastal tourist destination and academic. The universities or business schools which can participate: - Brest Business School for France - Waterford Institute of Technology for Ireland - Cardiff Business School for Wales - Napier University for Scotland Each campus will be represented by a group of students. Ideally the group will be composed of students from different cultures and will not exceed 10 members. Project Duration: 3-4 months The events will be evaluated by a jury consisting of representatives of the participating campuses and other actors in society: the tourist office managers or regional politicians, the actors of maritime and coastal tourism, etc.